Rank 265



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$0.001102 USD

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What is DATA?

  • Token

DATA is a blockchain based advertising protocol and technology stack. It consists of 4 layers: P2P Mobile Storage Layer, Blockchain Layer, SDK Management Layer and Application Process Layer. One of the most overwhelming challenges in the digital advertising industry is the abundance of fraudulent data flowing into the entire network, commonly termed as “Ad fraud”. The DATA project is devised to address the root of the fraud at its core. To ensure that every participant in the ecosystem is motivated to "do good", the DATA platform applies a reward system to incentivize end users with their attention contribution and to publishers with pruning their sell-side inventory.

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